In the latest Kantar BrandZ ranking of the world’s 100 most powerful brands, the dominance of French luxury giants is evident. The iconic trio of Louis Vuitton, Hermès, and Chanel, have secured the top three spots in the luxury category once again, showcasing the resilience and appeal of these luxury brands.
Louis Vuitton maintains its position as the leading luxury brand, although it dropped from the overall top 10 to 12th place among the world’s 100 most powerful brands. Meanwhile, Hermès demonstrated significant strength by achieving a remarkable 23% increase in brand value, surpassing the luxury sector’s overall growth of 8%.
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