Stuart Vevers’s Coach continues to focus on youthful interpretations of the brand’s iconic heritage and DNA. His collections ooze realness and showcase how the archives can not only be reimagined for the now but redefined by the people who wear them.
For Spring 2025, Vevers’ vision was to further explore that realness by showcasing clothes meant to be worn in a real urban environment. New York has always been Coach’s playground, and its grittiness is rooted in the brand’s DNA. Showing the collection at New York’s High Line made perfect sense.
“We’ve taken very archetypal pieces and made them unique to the wearer, with the proportions, with the styling, and with very playful embellishments that call into question the idea of traditional ‘luxury.’ I think what’s more valuable today is something that’s personal.” – Stuart Vevers
Modern Americana
While there is, of course, a design focus within each piece, the collection is really all about the styling and how it relates to individuality. The vibe of this collection overall is Modern Americana. There’s a focus on wardrobe staples like the traditional blazer, a staple trench, denim, khaki, and cotton tees worn in fun and interesting ways.
As for the bags, they, too, ooze hints of classic Coach with modern touches. Kiss lock bags dating back to the Bonnie Cashin era appear on buttery-soft oversized pouches that are relevant to the now. Mini Bags and Backpacks are also finished with the same iconic frame closure, some with graffiti finishes.
A bevy of bag charms appear throughout—speaking to the next generation and proving that no matter your age, fashion doesn’t have to be serious; it can be fun, and it can feel fuss-free. View bags from the runway below, images via Vogue Runway.
