Again, let’s look at The Row and its handbags. Expensive, with high quality leather, minimal hardware, no logos, and, unless you look closely, there is little to identify its provenance. If that were sufficient to sit on the altar of quiet luxury, all of the brand’s bags would be hailed. Yet, few speak of the Samia (it’s a great bag) or Sofia as the pinnacle of luxe. It’s only the Margaux, which seemingly had limited production, making it impossible to find. In other words, The Row made it seem exclusive. And it enters the discussion as one of the ultimate handbags in quiet luxury (beyond Hermès’ products).
